What is Research?


Research is a systematic and methodical inquiry that employs scientific methods to investigate a particular problem or concern. It aims to gather accurate data, analyze observations, and draw valid conclusions.

Characteristics of Research:

  • Systematic approach
  • Ethical conduct
  • Logical reasoning
  • Real-world observations
  • In-depth data analysis
  • Generates new questions
  • Analytical and comprehensive
  • Accuracy and precision

Purposes of Research:

  1. Exploratory: Explores new problem areas and lays the groundwork for further research.

  2. Descriptive: Expands knowledge on current issues by describing the behavior of a sample population.

  3. Explanatory: Understands the impact of specific changes in existing procedures, often through experiments.

Research Process:

  1. Formulate relevant questions.

  2. Choose an appropriate research method.

  3. Collect data through surveys, questionnaires, or experiments.

  4. Analyze findings and draw conclusions.

  5. Utilize research insights to make informed decisions.

Research Repository:

A centralized repository for managing research data, providing a single source of truth for organizational knowledge.

Effective research provides valuable insights into customer needs, market trends, and business opportunities, enabling informed decision-making and strategic planning.

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